Jasper Wognum pitching to a full room at AI Salon, no slides.

Make the room remember you.

One-day pitch training in Amsterdam for founders, accelerators and company teams.

Nobody notices a future unicorn behind a bad pitch.

Investors and customers sit through dozens of pitches. Good ones get heard. Great ones get remembered. We train you to be remembered.

Aren training a room of founders at Startup Village
A hands-on, interactive training that helped startups build confidence, own the stage and make a stronger impression when pitching.
Femmie GeradtsManaging Director, Startup Village
Testimonials

What our alumni and partners say.

“Great to see how quickly the whole cohort visibly improved.”
Tech leadNursery cohort, Startup Village Amsterdam
“The workshop helped me pitch with more confidence and was a lot of fun.”
David KirchhoffFounder, Deconvolute Labs
“Thanks a lot Aren for your valuable inputs today! Learning from you is pleasure!”
Eshwar Perumal KumarFounder, Aeiva
“From shaky knees to owning the stage.”
Danielle PakesSr. Community, Program & Partnership Manager, Startup Village Amsterdam
Three ways in

What we offer:

Same method in all three. Built for programs, open to founders.

Training

For founders

Join a group of up to twelve founders from different startups, at a location we host.

  • Venue, lunch, drinks
  • Reference material to keep practicing
  • Both rounds on film, to look back on
Sign up
Training (in-house)

For programs & teams

Accelerators, incubators and companies. We train your group of up to fifteen, at your location, tailored to where your founders or team are right now.

  • Aren, Jasper and Sterre on site, all day
  • Reference material to keep practicing
  • Both rounds on film, to look back on
Plan a quick call
Coaching

One-to-one

No program, no minimum. Take it apart, test it under pressure, and we watch you pitch live.

  • Booked by the hour
  • Your room or ours
  • Alumni discount
Ask about coaching

Not sure which one? Plan a quick call. No pitch needed, nothing owed.

Who likes avocados?

CES ’23, Las Vegas. A brewery off the Strip. Halfway through the evening, a pitch competition in a room too loud to listen. Founder after founder fights to be heard, and fails.

Then a man climbs on stage and shouts: “Who likes avocados? Everybody scream: AVOCADO!”

The room screams it back. “Louder!” It gets louder.

He drops the mic and walks off grinning.

The next day his booth is mobbed. He’s selling an avocado tester.

One shot, one minute, no slides.

09:00 to 18:00

Four modules, one pitch.

Four modules. The rest of the day you practice: you pitch before we teach anything, again before lunch, and once more at the end.

A founder pitches on stage while a timer counts down on the screen
On the clock
A founder alone on stage, the group watching from their seats
Round two
A founder pitches standing on a picnic table outside
Own any stage
01
Nerve
Why your body treats a pitch like a threat, and how to put that to work.
02
Story
Sixty seconds is not a short pitch, it is a different pitch. One idea, one ask.
03
Delivery
Stance, voice, pace and the pause. The physical craft of owning a stage.
04
The Room
Who is in front of you, what they will ask, and how the minute buys the next meeting.
You walk out with sixty seconds that work.
Bring it to your program
Free · not ready for a full day?

The 60-second check.

Film your pitch on your phone, one take, sixty seconds. Send it. Within 48 hours Aren and Jasper send back three notes: what to cut, what to keep, and where the room stops listening.

Send it on WhatsAppOpens a chat with a message ready. Attach the video, hit send.
or upload it here
Who you’ll meet

Two trainers and an organizer.

One knows how a stage works. One knows what is at stake when you are on it. One makes sure nothing gets in the way.

Aren van Muijen
Trainer and actor

Aren van Muijen

Voice, body, timing and how to hold a room when it turns against you. Founded a solar company and wrote a novel.

Jasper Wognum
Trainer and founder

Jasper Wognum

Co-founded and ran Braincreators for nine years, then led AI Salon. Has pitched to investors, enterprise buyers and full rooms. Knows the questions before they come.

Sterre Telman
The organizer

Sterre Telman

Makes sure you only have to think about your sixty seconds. Ran People & Operations at Braincreators and organized AI Salon events for rooms of 100+. Spots what makes you shine before you do.

More about the three of us

Questions

What people ask before they book.

What does pitch training cost in Amsterdam?

A seat in the Avocado Pitch open training is €750 excl. VAT, as a founding price. One-to-one coaching is €199 per hour excl. VAT, with no minimum. An in-house training for a program or a team is quoted in a short call, because the group size and the location differ every time.

How long is the training?

One day, from 09:00 to 18:00, with four modules: Nerve, Story, Delivery and The Room. The rest of the day you practice: you pitch sixty seconds before we teach anything, again before lunch, and once more at the end. The first and the last round are filmed, so you can look back on the difference.

Is the training in English or Dutch?

The training is in English, because most rooms in Amsterdam have founders from several countries. The trainers are Dutch and switch to Dutch for a one-to-one session or an in-house day for a Dutch team when that suits the group better.

Can an accelerator or incubator book it for a whole cohort?

Yes. The in-house training is built for that: up to fifteen founders, at your location, on a date you pick, usually in the weeks before demo day. Aren, Jasper and Sterre come to you for the whole day.

Do I need slides?

No. The whole day is built around a sixty-second pitch without slides. The investor you meet in a corridor has no screen, and a pitch that works without slides works even better with them.

Does the training help with nerves?

Yes. Nerves are the first of the four modules: why your body treats a pitch like a threat, and how to put that to work. Then you practice it, pitching three times in one day in front of a room of founders. It is a pitch training for founders, not a public speaking course.

Can I prepare for a pitch competition here?

Yes. A competition is a few minutes in front of judges who have heard every other pitch that day, and the day is built for exactly that: one minute that the room can repeat, practiced out loud three times. With a competition date less than three weeks away, one-to-one coaching fits better, because the open training has no fixed calendar.

What is the free 60-second check?

Film your pitch on your phone, one take, sixty seconds, and send it on WhatsApp or upload it. Within 48 hours Aren and Jasper send back three notes: what to cut, what to keep, and where the room stops listening. It is free and nothing else is attached to it.

Who runs the training?

Three people. Two trainers: Aren van Muijen, an actor, and Jasper Wognum, who co-founded and ran Braincreators for nine years and hosts AI Salon Amsterdam, so he has been on both sides of the table. Sterre Telman runs the day itself.

Aren, in an Are you ripe to pitch? shirt, facing a full room at AI Salon Amsterdam

Your next pitch is already on the calendar. Is it ready?

Or ask us directly: WhatsApp · +31 6 14 44 81 20

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