Search for pitch training in the Netherlands and you find a lot of "plan a call" and very few numbers. That is not an accident: most coaching is sold after a conversation, because the price depends on who you are. We think a founder deciding whether to spend money should be able to see the number first. So here are ours, and then how to compare them with anyone else's.
A seat in the open training: €750 excl. VAT
One full day, nine to six, in a room of up to twelve founders from different startups in Amsterdam. Four modules: Nerve, Story, Delivery and The Room. You pitch three times, and the first and last round are filmed so you can see what changed. Lunch, drinks and the reference material are in. That is a founding price, which means it goes up once the concept has proven itself, and you pay once your date is set, not when you sign up.
One-to-one coaching: €199 per hour excl. VAT
No package, no minimum, invoiced afterwards. Most founders take three hours around one specific raise: one to take the pitch apart, one to rebuild and test it under pressure, and one on the day itself, where we come to where you pitch and watch it live. Alumni of the day get a discount on every hour.
An in-house day for a program: on request
An accelerator, incubator, fund or company books the whole day for up to fifteen of its own founders, at its own location. The price depends on the group and the place, so it takes one call to set and comes as one invoice. We do not publish it because it is never the same day twice, and we do not compare it to twelve seats because a day for a cohort is a different product from twelve strangers in a room.
Four questions to ask any pitch coach
Prices only mean something next to what you get, so ask every coach the same four things. How many times will I pitch out loud during the training? Is it filmed, so I can see the difference? Who is in the room with me, and will they go too? And has the coach raised money themselves, or only taught other people to?
A day where you listen to a good speaker talk about pitching costs less and changes less. A day where you pitch three times in front of up to twelve founders who are doing the same thing is a different product. Both can be worth it. Just know which one you are buying.
The honest version of "is it worth it"
A seat costs €750. A seed round is a few hundred thousand to a few million. If a better minute changes one meeting, the day paid for itself many times over. If you never pitch to anyone with money, it did not. Most founders are closer to the first than they think, because the minute gets used far more often than the deck.