What we do with your details.

When you sign up for an open training we ask for your name, email address, company, where you are (raising or selling) and when you need the training. When you ask about a private training we also ask for your program, how many founders and which period suits you. We use those details for one purpose: to run the training you asked about and to reply to you about it.

The details are stored in our database with Supabase, on servers in the European Union. Only the three of us can read them. We do not sell them, we do not share them with anyone else, and filling in a form does not put you in the newsletter. The box on the form asks whether we may email you about dates and the app, and that is the only thing it does.

A copy of every pre-registration is also emailed to us the moment it comes in, so your details still reach us on the rare day the database is unreachable. That one email is delivered by Resend, an American company, so your name, email address and answers leave the European Union for that single message. Resend carries the mail and nothing more; they do not use it for anything of their own. The copy then sits in our own mailbox for as long as we are running the cohort you signed up for.

Send us a video for the free 60-second check and we keep your email address, your consent and the video itself. The video goes straight from your browser to a private storage space of ours at Cloudflare, which nobody can browse or open from outside; only the three of us can watch it, through a link that stops working after ten minutes. We watch it to send you three notes and use it for nothing else. Ask and we delete it. Send it on WhatsApp instead and it stays in WhatsApp, as described below.

The newsletter is a separate thing, and it takes two deliberate steps to end up on it: asking for it yourself, and then clicking the link in the email that follows. Filling in a form or buying a seat does not put you on it, and neither does telling us anything else. We keep a name, an email address and the moment you confirmed. Every email has an unsubscribe link that does it in one click, no reply and no reason needed. Unsubscribing means we keep your address for one purpose only, which is to never mail you again. These emails are carried by Resend, the same American company as the copy above, so your name and address leave the European Union for them as well. Resend carries the mail and nothing more.

Paying for a seat runs through Stripe, on a page of theirs and not one of ours. Your name, your email address and the amount go across to them, and that is everything we hand over. We never see a card number or a bank account: those are typed on Stripe's page, and nothing we wrote is anywhere near them. Stripe is its own company and its own processor here, so what happens to a payment on their side is theirs to answer for.

The WhatsApp button and the phone number on this site reach Aren directly, on his own phone. A chat there runs through WhatsApp, which belongs to Meta, an American company, and stays in WhatsApp: we do not copy it into our own system. Calling or messaging is always your choice, and every form on this site works without it.

All of it comes together in one system of our own, so nobody is looking you up in four places when you email us. Three people can open it, Jasper, Sterre and Aren, and there are no other accounts. There is also no password to steal: signing in means asking for a six digit code by email and typing that in, and the code works once and dies after an hour.

Some of our cards and flyers carry a code you can scan. Scanning one tells us which card it was, the moment it happened, roughly which country your phone thinks it is in, and whether it was a phone, a tablet or a computer. That is the whole list. We do not record your address, we do not record which browser you use, and none of it is tied to you. The country comes from the clock setting on your own phone rather than from looking your address up in a geography database, which means nobody outside this page is involved in working it out. We count it for one reason: to know whether a stack of printed cards was worth printing.

We also keep a tally of a few moments on the way to a seat: a button that leads to the form was pressed, a form with a price on it appeared, and somebody signed up or took a seat. It is a tally and nothing else. There is no visitor in it, no address, no identity and nothing that could ever be tied back to you, here or anywhere. We keep it to find out how many people change their mind once they see what a day costs, which is a question about the price and not about any particular person.

To see which pages people read and which of them lead somewhere, we use PostHog, on their servers in Frankfurt. It records which pages were opened, which links and buttons were pressed, where the visit came from (a search engine, a link, a campaign), roughly which country and what kind of device, and which of our forms went through. It never records what you type into a form. It sets no cookie and stores nothing in your browser, and we never tell it who you are, so a visit today and a visit tomorrow look like two strangers. Your internet address is used to tell one visit from another on the same day and is not kept.

To keep the form from being abused we count how often a submission comes from the same place. We do not keep the address itself, only a scrambled fingerprint of it, which cannot be turned back into anything, and which we throw away after a day.

Buy a seat and an invoice follows, with your name, your address and your VAT number on it. It is drawn up as a PDF and kept on servers in the European Union, where only the three of us can open it. The law makes us hold on to it for seven years, and that is not ours to waive. So a request to delete everything cannot cover the invoice while those seven years are running. That is an obligation rather than a refusal, and it seems fairer to put it here than to let you find it out at the moment you ask.

Want your details out of there? Email hello@avocadopitch.com and we will delete them. No form, no reason needed.

Avocado Pitch is a service of Mirrorball BV, Amsterdam · KvK 66221676 · VAT NL856449301B01. Mirrorball BV is responsible for these details; reach us at hello@avocadopitch.com.