For accelerators and incubators

Pitch training for your cohort, before demo day.

You spend a program making founders investable. The sixty seconds that decide whether anyone finds out is the part they rehearse least. We bring one day to your building and fix that.

Plan a quick call
Or read the full in-house training page first.

What a cohort day looks like

Up to fifteen founders, your room, 09:00 to 18:00. Every founder pitches sixty seconds cold, before we teach a thing, and we film it. Then four modules, Nerve, Story, Delivery and The Room, and in between the founders practice: a second round before lunch with feedback from the room, and the premiere of the new sixty seconds at the end, also on film.

No observers, no partners at the back. The circle is the faculty: a room of founders watching each other go three times learns faster than one founder with one coach.

Why programs book it

A cohort that pitches well is a cohort that raises, and that is your number. The first fund meeting, the demo day stage, the conversation in the corridor at a conference: none of those have slides, and all of them are decided in the first minute.

The first cohort we trained was The Nursery at Startup Village Amsterdam, fourteen founders. Its managing director called it a hands-on, interactive training that helped startups build confidence, own the stage and make a stronger impression when pitching.

What we ask of you

1
A date, usually two to four weeks before demo day.
2
A room with space for a circle, good light, a door that closes, and a screen.
3
Founders who will all go, up to fifteen. Fewer than six and the circle stops working.
4
Lunch worth staying for, coffee, and drinks at the end.
09:00 to 18:00

Four modules, one pitch.

Four modules. The rest of the day you practice: you pitch before we teach anything, again before lunch, and once more at the end.

01
Nerve
Why your body treats a pitch like a threat, and how to put that to work.
02
Story
Sixty seconds is not a short pitch, it is a different pitch. One idea, one ask.
03
Delivery
Stance, voice, pace and the pause. The physical craft of owning a stage.
04
The Room
Who is in front of you, what they will ask, and how the minute buys the next meeting.
You walk out with sixty seconds that work.
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Questions

What program managers ask.

How many founders can join a cohort day?

Up to fifteen. Below six the circle stops working and one-to-one coaching is the better fit. Above fifteen we split the cohort over two days.

Where does the training take place?

At your location. We bring Aren, Jasper and Sterre for the whole day; you bring the room, the founders and lunch. Outside the Netherlands we add travel.

When in the program should it be?

Two to four weeks before demo day works best: late enough that the companies are clear, early enough that founders can practice what they learned before the day that counts.

What does an in-house training cost?

It is priced in a short call, because the group size and location differ every time. For reference, a seat in the open training is €750 excl. VAT.

Is it in English?

Yes. For a cohort that is entirely Dutch the trainers switch to Dutch.

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