9 November 2026 · Aren van Muijen · 3 minThe week before demo day: a founder's prep plan
Seven days, one pitch. A day-by-day plan for the week before demo day: what to cut, when to rehearse out loud, and why the slides come last.
Blog
From the room,
written down.
What we tell founders on the day, in pieces you can read on the train to the pitch that counts. One idea each, no theory.
9 November 2026 · Aren van Muijen · 3 min9 November 2026 · Aren van Muijen · 3 minNervous before a pitch? Good. Here is what to do with it.
Nerves before a pitch are not a flaw to fix. They are energy you can use. What nerves do to sixty seconds, and what to do the night before and in the corridor.
9 November 2026 · Jasper Wognum · 3 minWhat judges score at a pitch competition, and what they remember
The scoring sheet asks about team, market and traction. The discussion afterwards runs on something else. What survives a day of pitches, and what to cut.
5 November 2026 · Aren van Muijen · 3 minPitching without slides
The moments that decide a raise rarely have a screen. How to build a pitch that stands up in a corridor, at a bar, or in the first minute of a meeting before the laptop is open.
3 November 2026 · Jasper Wognum · 3 minWhat pitch training costs in the Netherlands, and what you get
Prices for pitch training and pitch coaching in the Netherlands are hard to find. Ours in plain numbers, and the four questions to ask any coach before you compare.
30 October 2026 · Aren van Muijen · 3 minThe seven mistakes we see in every first round
Every training day starts with a cold open: sixty seconds, before anything is taught. The same seven things go wrong, every time, and all seven are fixable by six o'clock.
28 October 2026 · Jasper Wognum · 3 minWhat investors remember after a demo day
Twelve founders pitch, the investor remembers two. What the two did differently, from someone who has sat in the audience hundreds of times.
24 October 2026 · Aren van Muijen · 3 minPitch deck versus the 60-second pitch: a different pitch, not a shorter one
Founders cut the deck down to a minute and wonder why it does not land. The minute is built differently: one word, one ask, no structure borrowed from slides.
22 October 2026 · Jasper Wognum · 3 minHow to pitch to investors in 60 seconds
A sixty-second pitch is a different pitch, not a short one. The structure we teach: one word, one ask, a first ten seconds that earns the next fifty, and no slides.